It's about the customer.
If you’ve ever used a Visa card, invested at Charles Schwab, owned a Sprint device, powered your business with Dell or AT&T, or enjoyed a slice of essensia natural juice razzleberry pie from Albertsons, you may have already sampled my writing.
It’s okay if you didn’t notice the words. Because the purpose of brand storytelling is greater than the sum of its parts -- strategy, creative concept, design or copy. Ultimately, marketing success begins and ends with the customer. Without customers, you don't have a business.
The writer's challenge is to shape a narrative with clear benefits that engage, inform and inspire people to take action. My approach is to understand your customers, brand voice and marketing strategy. I study the creative brief and ask questions to gain clarity. Depending on the needs of each client and project, I can work independently or partner with designers to develop creative concepts and copy. Along the way, I often help identify and articulate competitive advantages and key benefits that add value for your business and customers.
The examples in this portfolio are among a myriad of campaigns and projects I've written for names you know: AB InBev, Apple, at&t, Best Buy, Charles Schwab, Dell, Energizer, Made In Oregon, Maritz, Microsoft, Nestle, Sprint, T-Mobile, Visa, Yahoo! and many more consumer, technology and B2B industry leaders.
Brand verbal identity, campaign concepts, customer success stories, digital content, direct marketing, marketing communications, newsletter articles, consumer packaged goods, print ads and collateral, signage, social posts, trade show materials, video scripts and more. Whatever the project, my goal is to help you connect with customers, compete and win.
Ready to get started? Contact me today.